UPDATE FRIDAY, OCTOBER 15: The victim in Thursday’s fatal motorcycle accident at 28th and Apple has been identified as 28-year-old Reginald Cole, Jr.

He was pronounced deceased at Jefferson Regional Hospital following the accident.

Jefferson County Coroner Chad Kelley stated that Cole’s body will be sent to the state crime lab later today. 

The Pine Bluff Police Department is investigating a fatal motorcycle accident that happened shortly after 3:00 p.m. Thursday at the intersection of 28th Avenue and Apple Street.

The accident involved a SUV and a motorcycle and resulted in the rider being killed.

The preliminary investigation indicates the SUV was traveling west on 28th Avenue when it made a left turn onto Apple Street. The motorcycle was traveling east on 28th Ave when the collision occurred.

The driver of the SUV remained at the scene and is cooperating with the investigation. At this time the driver has been issued a citation for failing to yield on a left turn but no criminal charges have been made.

Names of those involved are being until the next of kin can be notified.

This is the fourth fatal motorcycle accident in the Deltaplex News coverage area in the last seven days.