Calton Saffa, Chief Marketing Officer for Saracen Casino Resort, was the keynote speaker at Thursday’s Business Expo 2023 inside of the Pine Bluff Convention Center.
Saffa said that Pine Bluff has “good bones” but needs a new coat of paint to freshen things up. He noted that several large companies in the area are doing their part to help provide that fresh coat of paint while saying there is more others can do, to include supporting the 5/8th-cent Go Forward Pine Bluff sales tax renewal.
Saffa said that there are many towns in America that would love to have what Pine Bluff has right now.
He also spoke about things that are currently going on with Saracen Casino and Resort.
Saffa mentioned the success they are having with the BetSaracen smart phone app, and how they are working to make it better than it already is.
He also said that they have worked to make the BetSaracen app the de facto app for sports betting in Arkansas.
