Adweek’s Kyle O’Brien wakes up early to talk about last night’s SB commercials on Sunrise Deltaplex


Every year, Adweek uses their Ad Tracker to get viewers opinions on SB commercials in real time. The morning after the big game, Kyle O’Brien jumped on with Rick Walker for Sunrise Deltaplex to talk about which commercials scored and which left it on the field. Rick asked him if backlash against Bud Light made advertisers “play it safe this year”

O’Brien said he thought some ads really stood out

They talked about the political ad or John F. Kennedy, Jr.

O’Brien said some ads just didn’t cut through and may have been a waste of $7 million dollars