Daniel Hires Campbell As Women’s Hoops Director of Operations

Erin Campbell

JONESBORO, Ark. (8/30/21) – Arkansas State women’s basketball head coach Matt Daniel announced Monday the hiring of Erin Campbell as director of basketball operations ahead of the 2021-22 season.

Campbell joins Daniel’s A-State staff after spending the last three years in the high school and junior high coaching ranks in Arkansas, most recently serving as the head junior high girls coach at Conway Junior High. She also assisted with Conway High School’s varsity program.

“I am excited to have Erin on board,” Daniel said. “She has a wealth of experience, both as a player and as she moved through the coaching ranks. She is very sharp and thinks like a head coach, having called her own time-outs (during her time in Conway).”

Campbell is no stranger to Division I college basketball, as she was a letter winner at Arkansas-Pine Bluff in 2013-14 under Coach Nate Kilbert. The Monticello, Ark., native also served as a student manager for the UAPB men’s basketball program and head coach George Ivory. After graduating early and summa cum laude from UAPB in 2016, Campbell served as the marketing and branding graduate assistant for Golden Lions Athletics. She was able to work directly under the Senior Women’s Administrator Alyse Wells-Kilbert, who currently serves in the same role at Jackson State.

“Foremost, I am thankful for the opportunity that God has opened up for me at Arkansas State,” Campbell said. “I am a believer that all things come from and through him, and I do not take this opportunity lightly. I am beyond grateful for the path and grind that got me here, especially the time I recently spent with the Wampus Cat family (in Conway). I am ecstatic to be a part of the Pack and am committed to the shift that the A-State women’s basketball program is making. I look forward to doing whatever it takes to assist Coach Daniel and his staff in helping the program be successful.”

She earned her masters of law in sports law and business from Arizona State’s Sandra Day O’Connor College of Law in August 2018. While earning her law degree, Campbell served the women’s basketball and softball team as student assistant and video coordinator, respectively. She is now pursuing her doctorate in educational leadership at Arkansas State. Campbell’s dissertation will investigate the educational experience of high-achieving academic students from low socioeconomic households. She will explore how those students are able to achieve success by looking through the lenses of social capital, economic resources, the intangible components of family cohesion, strong community mentors, and how culture influences their success. She also founded GOAT.ED, an organization that empowers all student-athletes to use sports as a vehicle to achieve success.