The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Arkansas Highway Safety Office (AHSO), and Arkansas law enforcement are emphasizing the importance of seat belt use in conjunction with the national Click It or Ticket campaign. This high-visibility seat belt enforcement initiative is scheduled from May 19 through June 1, 2025, aligning with the Memorial Day holiday.
Arkansas Public Safety Secretary Colonel Mike Hagar highlighted the critical nature of seat belt use, noting both its safety benefits and legal requirement. The campaign will involve collaboration among law enforcement across various jurisdictions to promote the message that buckling up is a simple yet effective measure to prevent injuries and fatalities in car crashes.
In 2023, the seat belt usage rate in Arkansas was recorded at 80%, significantly lower than the national average of 92%. The campaign aims to target the remaining 20% of the population who do not regularly use seat belts. Law enforcement agencies will adopt a no-excuses stance on enforcing seat belt laws, with citations being issued both day and night.
A key focus of the campaign is nighttime enforcement, as data from NHTSA indicates a higher incidence of unrestrained fatalities during these hours. Additionally, there is a notable difference in seat belt usage between genders, with 54% of males and 42% of females killed in crashes in 2021 being unrestrained.
The overarching objective of the Click It or Ticket campaign is to elevate awareness regarding the dangers of not wearing seat belts. Success will be measured by increased awareness and changes in behavior. The public is encouraged to remind peers and loved ones about the importance of seat belt use to prevent unnecessary tragedies. Consistent use of seat belts is crucial for safety, regardless of seating position or age.
For further details on the Click It or Ticket campaign, visit NHTSA.gov/ClickIt or contact the Arkansas Highway Safety Office at (501) 618-8136.
