It’s official: Woodstock 50 has been cancelled. Officials with Dentsu Aegis Network, which was funding the festival, released the following statement:
“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements. We have a strong history of producing experiences that bring people together around common interests and causes which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees.”
“As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”
Headliners at the three-day event included The Killers, Dead and Co, Imagine Dragons and Jay-Z. Other artists on the bill included Miley Cyrus, The Lumineers, Chance the Rapper, Sturgill Simpson, Halsey and Cage the Elephant. Veteran musicians from the original 1969 Woodstock were also set to perform, including John Fogerty, John Sebastian, David Crosby, Canned Heat and Country Joe McDonald.
Sources say concerns about the capacity of the festival, site readiness and permitting issues led to the cancellation of the commemorative event, which had been scheduled for Aug. 16-18.
Editorial credit: Dziurek / Shutterstock.com