Springdale, Ark., September 18, 2019 – Tyson Foods, Inc. (NYSE: TSN) today launched a new line of functional refrigerated protein snacks under its new brand, Pact®, created to help people harness the natural benefits of food.
Developed by the company’s team of nutrition and culinary experts, Pact® Snack Bites are expected to tap into a growing functional food market projected to reach $100 billion in the U.S. by 2025.* Functional foods have potential to offer positive effects on health and wellness and can help people fill gaps in nutrition.
Pact Snack Bites are literally packed with nutrition. Made with real fruits and nuts, they have 10-plus wholesome ingredients per serving and contain ingredients like kombucha, matcha and turmeric. At a time when interest in fewer ingredients on a label has gained attention, Pact has more – which means more purposeful nutrition in each bite.
Pact products are also a good source of protein and include live probiotic cultures, prebiotic fiber and collagen protein. Research continues to confirm the importance of gut health in overall health and well-being, and the fiber, prebiotics and probiotics in Pact Snack Bites are important contributors.
“Consumers are looking for delicious, convenient foods to deliver essential protein and other functional benefits,” said Noelle O’Mara, Group President of Prepared Foods for Tyson Foods. “As one of the largest food companies in the world and a leader in protein, we are in a strong position to capture that demand as we continue to innovate with exciting new products like Pact.”
Sixty-five percent of people are seeking foods with functional benefits† while the number of snacking occasions continues to increase as the lines between breakfast, lunch and dinner blur. “We are innovating at the intersection of these trends,” said O’Mara, “giving consumers more convenient, nutritious snack options.”
Pact Snack Bites will debut with a campaign on Indiegogo, a crowd-funding platform the Pact brand team is leveraging to test its product before broader roll-out. The campaign invites Indiegogo’s early adopter community and brand advocates to try the product and provide real-time feedback.
“Pact is part of our disruptive innovation model to create, iterate and bring products to market faster,” said O’Mara. “It’s also part of our multi-dimensional approach to innovation which includes creating food that is fresh and less processed, in flexible forms that fit seamlessly into consumers’ lives, and that is functional with important health and well-being benefits.”
Other recent product innovations from the company include Raised and Rooted® plant-based nuggets and blended burgers and Aidells® Blends meatballs and sausages made with ancient grains and other ingredients. These join other category game-changers like Hillshire® Snacking premium small plates, and Jimmy Dean® Delights® Egg’wich breadless breakfast sandwiches and protein Breakfast Bowls.
