Jane’s Addiction frontman Perry Farrell has been recruited to be the new global brand ambassador for LiveXLive Media, Inc.

The company said in a statement: In addition to evangelizing the LiveXLive platform and service, Farrell will expand upon his pop-up “I am the DJ” audio channel to curate a 24/7 “always on” experience and co-create original episodic content in partnership with LiveXLive. He will become the company’s second brand ambassador, joining hip-hop legend Nas.

LiveXLive has livestreamed 440 artists and produced 360 hours of original content while developing a slate of original programming, including more than 300 pieces of short-form content comprised of live performances as well as artist interviews, lifestyle segments, and show pilots. Check it out here.

LiveXLive Announces New Global Brand Ambassador Perry Farrell, The Godfather Of Alternative Rock

Via markets.businessinsider.com

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