Lil Yachty is closing out 2020 with one of his biggest collaborations yet. On Monday, the “Coffin” rapper announced his latest partnership with Reese’s Puffs cereal brand on his socials.  

“I’ve done a lot of things in my career but this is one I’m probably most proud of,” wrote Yachty, sharing a photo of himself surrounded by the limited-edition cereal boxes. The box features Yachty and his beaded braids licking a bowl of Reese’s Puffs cereal.  

This is the ultimate way for the Atlanta rapper to level up after debuting his “Reese’s Puffs Rap” on Soundcloud, which showcases why he loves the chocolate cereal so much.

“Peanut butter chocolate and a swirl in my bowl / Feels so sweet when the milk so cold / Gotta take my Reese’s Puffs everywhere I go / Even at my meetings and backstage at my show,” raps Yachty. 

Lil Yachty is the most recent artist to be featured on the cereal box since Travis Scott in 2019. In addition to this collaboration, Yachty’s comedic series, Public Figures, was picked up by HBO Max in October. 

Up next, Yachty will co-host TikTok‘s New Year’s Eve celebration with social media star Brittany Broski. The event begins at 11:30 p.m. ET on December 31 on TikTok, starting with a livestream countdown of the Top TikTok Moments of 2020.

I’ve done a lot of things in my career, but this is one I’m probably most proud of.. #Sponsored @reesespuffs #eatemup pic.twitter.com/dBYBBjDMEc

— concrete boy boat (@lilyachty) December 28, 2020

By Rachel George
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