Lauren London debuted the new “Forever Stronger” video for her campaign with Puma. The video, directed by Danny Williams and edited by Matt Tolkin, features multiple nods to the late Nipsey Hussle.

The narration for the cinematic clip states: “There is nothing to hide here. No way to pretend. We relate, we disagree, we disengage. We are running into each other. We are the song that writes itself. The melody replays in the key of elevated living. We forget the words, we never forget the feeling. Glory and divinity conduct our symphony.”

In a statement, Puma described the project as “a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside Puma.” 

You can watch the video clip at the link here.

Lauren London honors late Nipsey Hussle in emotional video for Puma campaign


Editorial credit: Kathy Hutchins /