Lady Gaga is finally launching her long-awaited beauty brand exclusively on Amazon. The pop star released a video announcing her new beauty line, Haus Laboratories.”They say beauty is in the eye of the beholder,” Gaga says in the video. “But at Haus Laboratories, we say beauty is how you see yourself.”

Haus Laboratories will be the first major beauty brand launched and sold exclusively on Amazon.  It will be Amazon’s first time launching a major beauty line, and with preorders starting on July 15, Haus Laboratories’ debut is set to coincide with Amazon Prime Day, a 48-hour sales event that also kicks off on July 15. 


Lady Gaga Gets Personal While Announcing New Beauty Line


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