Kendrick Lamar‘s upcoming album, Mr. Morale & The Big Steppers, is more than three weeks away from dropping but it’s already raking in extremely high sales predictions.
According to an early forecast shared by HITS Daily Double, the project is expected to hit sales upwards of 350,000 units in the U.S. during its first week. Chart Data, a music news resource, says the album could debut at number one on the Billboard 200 chart upon its release on May 13.
The prediction comes as no surprise to many, seeing as the “DNA” rapper reached 603,000 equivalent-unit sales with DAMN in 2017.
Mr. Morale & The Big Steppers will serve as Kendrick Lamar’s final project with Top Dog Entertainment (TDE).
In announcing his departure from the label back in August, he penned a heartfelt message to fans saying, “As I produce my final TDE album, I feel joy to have been a part of such a cultural imprint after 17 years. The Struggles. The Success. And most importantly, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators. As I continue to pursue my life’s calling.”
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