Millions of Americans enjoy the “thrill of the hunt” when it comes to shopping. One their favorite haunts is Goodwill, with over 4,200 stores from coast to coast

. After nearly 120 years, Goodwill is taking their inventory online, with a new site called Goodwillfinds. GoodwillFinds’ goal is to have 1 million items on its site in a few years, said Matthew Kannes, newly appointed CEO of the online shopping arm, which features search tools that let shoppers browse by category.

Eventually GoodwillFinds will be able to be personalized based on a customer’s past purchases. GoodwillFinds is a separate entity from Goodwill Industries International Inc. but it will support the larger organization by helping fund its community-based programs across the U.S. provide professional training, job placement and youth mentorship.

It should also increase donations, while also helping to expand its base of customers.

For those looking to donate, you will still have to do that at a local center like the one in Pine Bluff on West 28th Street.