Ed Sheeran is going all in with the fall theme of his new album, Autumn Variations, which comes out on Friday, September 29.

He’s partnering with American Express for a pop-up Autumn Variations experience, which will take place on Friday from 10 a.m. to 6 p.m. at New York City’s Rockefeller Plaza. In addition to the normal exclusive merchandise, fans will enjoy a corn maze and pumpkin painting, as well as various photo ops.

On his Instagram, Ed posted a video of himself saying that he’s really excited about the release of Autumn Variations. He says, “I haven’t released a record independently since I was, like, 19, so I’m super excited to just put an album out for the sake of putting an album out and not having the commercial pressures around it.”

“So yeah: no singles, no videos and I hope you love it,” he continues. “It’s meant to just feel like a warm hug.”

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